UNITAR International University Programme Details

Bachelor of Business Administration (Hons)
Bachelor of Business Administration (Hons) is a broad business degree that gives students the opportunity to gain comprehensive understanding of management and professional practices. Areas ranging from principles of management, to accounting and marketing, extend knowledge and increase the employability of graduates in this field
  • 9 Specializations
  • Industry level of expertise in Unitar (Subject Matter Expert)
  • Project-based learning 
  • CEO and Thought Leaders Series
Course Structure
Career Prospects
Programme Entry Requirements
You must meet the following requirements in order to be considered for entry to the UNITAR Bachelor's Programme:
  • Pass STPM with minimum Grade C (NGMP 2.00) in two (2) subjects, and pass Mathematics and English in SPM or its equivalent;  OR
  • Pass STAM with minimum Grade Jayyid, and pass Mathematics and English in SPM or its equivalent; OR
  • Any other equivalent qualifications to Diploma and Advance Diploma (Level 4 & 5, MQF), with minimum CGPA of 2.00; OR
  • Pass Matriculation / Foundation with minimum CGPA of 2.00 or its equivalent; OR
  • Any other equivalent qualifications recognized by the Malaysian Government; OR
  • Pass BTEC Level 4 & 5 and pass SPM or its equivalent, with at least three (3) credits in any subject; AND
  • For international students, it is compulsory to obtain a minimum score of 5.5 for IELTS or its equivalent. OR
  • Entry requirements for admission into the Bachelor’s program (level 6, MQF) through APEL as approved by the Ministry of Education (MOHE). Applicants must be/have:
    1. A Malaysian citizen; and
    2. The candidate should be more than 21 years of age in the year of application;
    3. Relevant work experience / prior experiential learning; and
    4. Pass the APEL Assessment
Course Structure
Study Mode & Duration
  • 10 Semesters / 3 + 1/2 Years

Year 1

  • *** Study Skills
  • TITAS/Malaysian Studies (Int)
  • Principles of Management
  • Microeconomics
  • English for Academic Purposes
  •  Hubungan Etnik/Bahasa Komunikasi 3 (Int)
  • Principles of Accounting
  • Business Mathematics
  • Macroeconomics
  • Principles of Marketing
  • Social Entrepreneurship
  • Business Law
  • Principles of Finance
  • Management Information Systems
  • Business Statistics

Year 2

  • Event Management
  • Organizational Behaviour
  • Marketing Management
  • Cost and Management Accounting
  • Corporate Social Policy
  • Human Resource Management
  • International Business
  • E-Commerce
  • Financial Management
  • Business Communication
  • Management Science
  • Business Research Methods
  • Company Law
  • Major 1
  • Major 2
Year 3
  • Production and Operations Management
  • Entrepreneurship
  • Major 3
  • Major 4
  • Major 5
  • Strategic Management
  • Elective1
  • Elective 2
  • Major 6
  • Industrial Training

  • Consumer Behaviour
  • Marketing Research
  • Product and Brand Management
  • Logistic and Channel Management
  • Service Marketing
  • Integrated Marketing Communication
  • Free Elective (Elective 1)
  • Free Elective (Elective 2)
  • International Human Resource Management
  • Compensation Management
  • Training and Development
  • Labor Law and Industrial Relations
  • Safety and Health Administration
  • Seminar in Human Resource
  • Free Elective (Elective 1)
  •  Free Elective (Elective 2)
  • Corporate Finance
  • Investment Analysis
  • Taxation Framework
  • Financial Markets and Institutions
  • Islamic Economics & Finance: Theory & Ethics
  • Financial Statement Analysis
  • Free Elective (Elective 1)
  • Free Elective (Elective 2)
  • Seminar in Global Strategy
  • International Marketing
  • International Trade and Policy
  • International Human Resource Management
  • International Business Law
  • International Finance
  • Foreign Language 1 (Elective 1)
  • Foreign Language 2 (Elective 2)
  • Audit & Assurance 1
  • Fundamental of Internal Audit
  • Accounting Information System 1
  • Taxation
  • Internal Audit Practice
  • Advanced Internal Audit
  • Free Elective (Elective 1)
  • Free Elective (Elective 2)
Career Prospects
  • Sales Executive
  • Marketing Executive
  • Product Development Executive
  • Systems Analyst   
  • Business Analyst    
  • HR Executive  
  • Credit Control Officer   
  • Finance Executive   
  • Accounts Executive    
  • General Administrator

Malaysian students who enroll in UNITAR Bachelor programmes must fulfill the following English proficiency requirements:
  • Students who have a distinction in English Language at the SPM/SPMV level are not required to take additional English courses.
  • Students who have credit in English Language at the SPM/SPMV level are required to take additional English courses. (Refer to the table below for placement purposes.)
  • Students who do not have a credit in English Language at the SPM/SPMV level are required to take the English Enhancement Programme before registering for their Faculty courses. (An internal assessment could be arranged with the HOD Language and General Studies.)
  • Students from a different institution are required to apply for exemption if they studied any English courses. (Students are encouraged to attach the syllabus of the courses they have taken in the previous instituition.)
B (4B), C+ (5C) BAND 2 ENGLISHS 2
7D, 8E, 9G - English Enhancement Programme
Submit your application below
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Fee Details
Learn more about your fees throughout your education journey in UNITAR.
UNITAR Main Campus
3-01A Level 2, Tierra Crest,
Jalan SS6/3, Kelana Jaya,
47301, Petaling Jaya.
Selangor Darul Ehsan. Malaysia.